Style and Sobriety
This project captures the essence of Surely, a trailblazer in the non-alcoholic wine industry. By offering wine without the hangover, Surely invites you to savor every moment with elegance and ease for happier hours & better mornings. The art director approached me to create a bespoke illustration package for use on high quality merchandise items.
The Visual Journey
The illustrations I crafted for Surely are a blend of whimsy and sophistication. Central to the design are charming elephants and wine glasses, symbolizing the balance between playfulness and refinement. These elements are set against serene desert landscapes, creating a captivating backdrop that evokes a sense of tranquility and adventure.
Organic Fonts
To complement the illustrations, I chose fonts with an organic feel, adding a touch of authenticity and warmth to the designs. These fonts enhance the approachable and friendly vibe of Surely, making the brand feel both relatable and stylish.
Messages of Connection
Phrases like "It's cool, stay social" are woven into the graphics, reinforcing the company's ethos of enjoying social interactions without the downside of alcohol. These messages resonate with a modern audience that values health, clarity, and meaningful connections.
Merchandise that Spreads Joy
My designs have been brought to life on a range of merchandise, including tee shirts, hats, and tote bags. Each item is a testament to Surely's commitment to promoting a sober, yet joyful lifestyle.
Explore the Surely Wine Company Illustrations project and join me in celebrating a new way to enjoy wine—where style, socializing, and sobriety come together beautifully.
